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Senior Salesforce Marketing Cloud Developer (AMPscript)

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Salesforce Marketing Cloud (ExactTarget)/Pardot, AMPscript, SFMC Journey Builder, SFMC Content Builder, SFMC Cloud Pages, SFMC Automation Studio, HTML, CSS
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Hyderabad, Bangalore, Pune, Chennai, Gurgaon

We are currently seeking a Senior Salesforce Marketing Cloud Developer (AMPscript) to join our team. In this role, you will be responsible for building, testing, and deploying marketing and email campaigns, including personalization and dynamic content across different Marketing Cloud Studios. You will also develop email templates, code emails using HTML, CSS, and AMPscript, and create different data extensions associated with various campaigns.

Additionally, you will design and configure journeys using activities within the Journey Builder, deliver multi-touchpoint campaigns, and use automation studio for imports, extracts, and SQL query activities. As a Senior Salesforce Marketing Cloud Developer, you will be involved in developing end-to-end solutions for complex campaigns and maintaining best practices for Marketing Automation Platforms.

Responsibilities
  • Build, test, and deploy marketing and email campaigns with personalization and dynamic content
  • Develop email templates using HTML, CSS, and AMPscript
  • Create and associate different data extensions with campaigns
  • Design and configure journeys using activities within the Journey Builder
  • Develop end-to-end solutions for complex campaigns and maintain best practices for Marketing Automation Platforms
  • Use automation studio for imports, extracts, and SQL query activities
  • Develop and deploy A/B testing strategies for email campaigns
  • Respond to common business requirements within Marketing Cloud
  • Maintain best practices for Marketing Automation Platforms and troubleshoot issues
  • Orchestrate data across different systems to enable marketing campaigns
  • Provide support for stakeholders encountering technical issues with SFMC or Sales/Service Cloud platforms
  • Build Cloud Pages using AMPscript and SSJS
  • Perform Code Review and Code Optimization on AMP script
  • Support and build API integrations between marketing cloud and external systems
  • Conduct training programs to develop subject matter expertise in the team
Requirements
  • 5-8 years of overall experience in IT/Salesforce
  • 3+ years of relevant experience in building solutions on the SFMC platform
  • Experience with leading marketing automation vendors like Adobe Experience Cloud, Pega Marketing Solutions, or Unica
  • Hands-on experience in AMPscript, SFMC Journey Builder, Content Builder, Cloud Pages, Automation Studio, HTML, and CSS
  • Proficiency in API call outs REST & Soap, and building API integrations between marketing cloud and external systems
  • Understanding of different reporting channels available within SFMC
  • Familiarity with Agile and Scrum methodologies
  • B2+ English level proficiency