Go to search
Senior Content Strategist
Content Strategy, Content Design
Hyderabad, Bangalore, Chennai, Pune, Gurgaon
We are seeking a Senior Content Strategist to join our team and take charge of a project focused on developing product UI content.
As a Senior Content Strategist, you will be responsible for writing and designing product UI content that is accessible, useful, and natural-sounding, keeping in mind human-centered design principles.
Responsibilities
- Create long-form articles for the EGDS documentation site
- Develop atomic-level content component and pattern documentation
- Provide product voice/tone guidance and examples
- Build strong relationships with cross-domain content owners to ensure a cohesive product + brand experience
- Define content workflows and processes
- Document best practices for product content
- Map and source content for new product experiences
- Create polished Figma flows and PPT presentations for content critiques and stakeholder reviews
- Define and deliver end-to-end content strategy for product experiences
- Conduct content audits, competitive evaluations, and heuristic assessments of product content usability/accessibility
- Conceptualize, write, test, and deliver in-product content using human-centered design methods
- Create content wireframes and sketches, empathy maps, affinity diagrams, and related HCD artifacts
- Develop voice flows and ML/AI prompts and guardrails
- Write long-form articles for Help Center and Destination Guides
- Document end-to-end content decisions in polished Figma files for stakeholder feedback and engineering handoff
- Contribute scalable, reusable standards for content mechanics, tone, style, and accessibility
Requirements
- Bachelor's degree in a relevant field such as Journalism, Communications, or a related discipline
- Between 5-8 years of experience in content strategy and design for digital products
- Expertise in writing UI content in American English, with a focus on accessibility and usability
- Advanced working expertise in Figma, including content-specific plug-ins such as Ditto
- Strong presentation and storytelling skills, including PPT creation
- Competent facilitation and workshopping skills
- Familiarity with Microsoft Office 365
- Working understanding of headless content management systems and GitHub
- Working understanding of AI/ML for content design, including NLU development, designing for generative AI, and prompt engineering
- Excellent relationship-building and team collaboration skills
- Growth mindset and first-principles thinking
Nice to have
- Experience in marketing copywriting
- Working knowledge of SEO and web analytics
- Experience in A/B testing and experimentation
- Experience in designing for internationalization and localization
- Experience in designing for chatbots and voice assistants