Senior Adobe Campaign Developer

Adobe Campaign, Digital Marketing, Adobe Campaign Standard, HTML, CSS, JavaScript, A/B Testing

Hyderabad, Bangalore, Pune, Chennai, Gurgaon

We are seeking a Senior Adobe Campaign Developer to join our digital marketing team. The ideal candidate will bring extensive experience in Adobe Campaign Standard, leveraging its capabilities to develop and manage advanced marketing campaigns that drive substantial business results.

Responsibilities

Execute marketing strategies to align with organizational goals
Design and build complex marketing campaigns using Adobe Campaign Standard, including custom resources, real-time events, workflows, content blocks, fragments, and typology rules
Guarantee the quality and precision of customer data to ensure effective targeting
Implement automation processes for efficient campaign operation
Enhance customer engagement using dynamic content and personalization techniques
Carry out A/B tests, analyze campaign performance, and optimize based on findings
Produce reports and provide insights based on campaign data to inform marketing decisions

Requirements

5+ years of experience in Digital Marketing specializing in Adobe Campaign Standard
Solid understanding of Adobe Campaign Standard use cases and best practices
Proficiency in managing detailed campaign setups in Adobe Campaign
Capability to maintain high data quality for targeting and personalization
Experience with HTML, CSS, and JavaScript
Familiarity with Rest API services for integration with upstream and downstream systems
Skills in conducting A/B testing and campaign optimization
Background in generating and interpreting reports to make data-driven recommendations