Lead Salesforce Marketing Cloud Developer (AMPscript)

Salesforce Marketing Cloud (ExactTarget)/Pardot, AMPscript, SFMC Journey Builder, SFMC Content Builder, SFMC Cloud Pages, SFMC Automation Studio, HTML, CSS

Hyderabad, Bangalore, Pune, Chennai, Gurgaon

We are looking for a Lead Salesforce Marketing Cloud Developer (AMPscript) to join our team. In this role, you will be responsible for building, testing, and deploying marketing and email campaigns, including personalization and dynamic content across different Marketing Cloud Studios. You will also design and configure journeys using activities within the Journey Builder to deliver multi-touchpoint campaigns post-thorough testing.

Additionally, you will develop and deploy A/B testing strategies to roll out the control version to be used in the final email campaign and maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.

Responsibilities

Build, test, and deploy marketing and email campaigns across different Marketing Cloud Studios
Develop email templates using HTML, CSS, and AMPscript
Create and associate different Data extensions to campaigns
Design and configure journeys using activities within the Journey Builder
Develop end-to-end solutions for complex campaigns to deliver personalized customer communications
Use automation studio for performing actions such as imports, extracts, and SQL query activities
Deploy A/B testing strategies and maintain best practices for Marketing Automation Platforms
Perform Code Review and Code Optimization on AMP script
Support and build API integrations between marketing cloud and external systems
Mentor and coach junior team members and conduct training programs

Requirements

8-12 years of overall experience in IT/Salesforce with at least 6+ years of relevant experience in building solutions on the SFMC platform
Experience with one or more leading marketing automation vendors like Adobe Experience (former Marketing) Cloud, Pega marketing Solutions, Unica
Prior experience implementing full cycle projects in SF Marketing Cloud
B2+ English level proficiency