Lead Content Strategist/Lead Designer

Content Strategy, Content Design, UX Writing

Hyderabad, Bangalore, Pune, Chennai, Gurgaon

We are seeking an experienced Lead Content Strategist/Lead Designer to take charge of developing and executing a comprehensive content strategy across various product platforms.

You’ll be pivotal in crafting engaging, accessible, and effective content for improved user experiences and engagement.

Responsibilities

Define and deliver end-to-end content strategy for product experiences
Conduct content audits, competitive evaluations, and heuristic assessments of product content usability/accessibility
Develop concepts and plans for content experimentation
Create polished presentations in Figma and PPT
Employ human-centered design methods for conceptualization, writing, testing, and delivering in-product content
Develop content wireframes, sketches, empathy maps, and affinity diagrams
Handle voice flows for natural language understanding and virtual agents
Create and manage ML/AI prompts and guardrails
Write and maintain long-form articles such as help center and destination guides
Document end-to-end content decisions in Figma files for stakeholder feedback and engineering handoff
Establish scalable, reusable standards for content mechanics, tone, style, and accessibility
Foster strong relationships with cross-domain content owners for cohesive product and brand experiences
Define content workflows, processes, and best practices
Map and source content for new product experiences

Requirements

10-12+ years of content design or content strategy experience
Towering expertise in writing product UI content in American English
Ability to utilize various content strategy/content design frameworks to solve complex human problems across screens and product areas
Advanced working expertise in Figma, including content-specific plugins such as Ditto
Proficiency in presentation and storytelling, including PPT creation
Competent facilitation and workshopping skills
Familiarity with Microsoft Office 365
Baseline understanding of headless content management systems and GitHub
Working understanding of AI/ML for content design, including NLU development, designing for generative AI, and prompt engineering
Demonstrated success in relationship building and fostering a "one team" mindset
Growth mindset and adeptness in first-principles thinking

Nice to have

Prior role in large-scale digital transformation projects
Advanced knowledge in user experience design or behavioral science