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Lead Adobe Campaign Developer

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bullets
Adobe Campaign, Adobe Campaign Standard, HTML, CSS, Digital Marketing
bullets
Hyderabad, Bangalore, Pune, Chennai, Gurgaon

We are seeking a highly skilled Lead Adobe Campaign Developer with experience in Digital Marketing and a deep understanding of Adobe Campaign Standard. This role involves designing and managing complex marketing campaigns, ensuring high-quality customer data, and implementing automation processes to achieve organizational goals. The ideal candidate is passionate about leveraging Adobe Campaign Standard's capabilities to drive personalized and effective marketing strategies.

Responsibilities
  • Develop and execute marketing strategies to meet organizational objectives
  • Design, build, and manage complex marketing campaigns using Adobe Campaign Standard, including custom resources, real-time events, workflows, content blocks, fragments, and typology rules
  • Ensure the quality and accuracy of customer data for precise targeting
  • Implement marketing automation processes for efficient campaign execution
  • Utilize dynamic content and personalization to enhance customer engagement
  • Conduct A/B tests, analyze campaign performance, and implement optimization strategies
  • Generate reports, provide insights, and deliver data-driven recommendations
Requirements
  • 8 to 12 years of demonstrated experience in Digital Marketing using Adobe Campaign Standard
  • Expertise in Adobe Campaign Standard, including use cases, best practices, and in-depth campaign management
  • Proficiency in HTML, CSS, and JavaScript
  • Experience with Rest API services for interaction with upstream/downstream systems
  • Strong knowledge of marketing automation and dynamic content strategies
  • Analytical skills for performance analysis and campaign optimization
  • Experience in A/B testing, reporting, and data-driven decision-making
  • B2+ English level for effective communication