Lead Adobe Campaign Developer

Adobe Campaign, Adobe Campaign Standard, HTML, CSS, Digital Marketing

Hyderabad, Bangalore, Pune, Chennai, Gurgaon

We are seeking a highly skilled Lead Adobe Campaign Developer with experience in Digital Marketing and a deep understanding of Adobe Campaign Standard. This role involves designing and managing complex marketing campaigns, ensuring high-quality customer data, and implementing automation processes to achieve organizational goals. The ideal candidate is passionate about leveraging Adobe Campaign Standard's capabilities to drive personalized and effective marketing strategies.

Responsibilities

Develop and execute marketing strategies to meet organizational objectives
Design, build, and manage complex marketing campaigns using Adobe Campaign Standard, including custom resources, real-time events, workflows, content blocks, fragments, and typology rules
Ensure the quality and accuracy of customer data for precise targeting
Implement marketing automation processes for efficient campaign execution
Utilize dynamic content and personalization to enhance customer engagement
Conduct A/B tests, analyze campaign performance, and implement optimization strategies
Generate reports, provide insights, and deliver data-driven recommendations

Requirements

8 to 12 years of demonstrated experience in Digital Marketing using Adobe Campaign Standard
Expertise in Adobe Campaign Standard, including use cases, best practices, and in-depth campaign management
Proficiency in HTML, CSS, and JavaScript
Experience with Rest API services for interaction with upstream/downstream systems
Strong knowledge of marketing automation and dynamic content strategies
Analytical skills for performance analysis and campaign optimization
Experience in A/B testing, reporting, and data-driven decision-making
B2+ English level for effective communication